Execution: Used the beautiful San Francisco skyscrapers and Bay Bridge as the backdrop since the conference took place there. The logo itself was represented by a simple cube as its body and faces effortlessly represented the rudimentary concept of all things related to 3D which was the theme of the conference for this year. I took initiative to set up for the first time making it possible for everything (keynotes, tracks, presentations, schedules, registration, news, info, etc.) that occurred at the conference to be made live or posted as soon as possible on Sony’s private intranet website for attendees and those who couldn’t attend to be able to view them remotely.