Portfolio: Gucci Watch Ad


Objective: Design a Gucci watch ad for magazine placement. Put emphasis in promoting water-resistant and precise movements.

Execution: Used stock image of man wearing the watch on sail boat while doing activities around water to show ‘wet’ connection to water-resistant. Gears background image signified ‘precision’. Shot watch on studio table with softbox’s diffused light. Used monochrome on everything except the watch to highlight it.