Portfolio: Build Expo LA


Objective: Design postcards, handouts, email and online ads for promoting Invoice2go at Build Expo LA (2019).

6″x4″ Postcard (front)

6″x4″ Postcard (back)

Handout (front)

Handout (back)

Email (pre-expo)

Email (post-expo)

Online ads


Email (attendees)

Execution: Performed a creative brief to gather all requirements/specs for initial mockup.​ Also worked with printer for postcard’s requirements/specs (color palette, resolutions, sizes, file format, etc.) before designing. Relevant and simple icons representing construction contractors were used along with the familiar “‘building’ blueprint grid as background. Made sure final designs were ready early in time for pre-show use as well as for sending to the printer.