Portfolio: App Store Optimization (ASO)


Objective: Design/Redesign screenshots for App Store/Google Play and provide localization for them in 15 languages. Also create various designs for A/B testing.

Screenshots + Localization

Screenshots in various designs (for A/B testing)

Screenshots redesigned

Execution: Performed a creative brief to gather all requirements/specs. Captured all required screenshots from Invoice2go app for placement in the design. Localized each screen to the 15 required languages. Worked with localization team to make sure all were correctly translated. Once done, exported them with precise required specs from Apple for successful submission.